You don't want to kill your customer interest with long forms of data requirements and yet you need to learn a lot about your customer to serve better, sell better and market better. Progressive Profiling - that is built right into Mautic - is your perfect solution. Ask your customer for a bit of information each time they visit. Better yet, keep profiling progressively through their actions.
As you learn more about your customers, have Mautic assign a higher or lower score to your prospects based on their actions. Prospect opened an email? Clicked an product link? You know you got a highly prospective customer. Ready to convert with an offer? Use the score to trigger an automated offer campaign. Keep winning!
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