Automatically assign points to your prospects, based on activities or form data to find qualified prospects for your sales team. You can assign positive or negative points based on user actions such as email opens, clicks, form data, progressive profiling.
Just like everything else in Mautic's Automation Suite, your lead scoring is integrated into rest of the modules - so that you can trigger actions, personalize content.
You can use lead scoring to trigger Automated campaigns, change segmentation, move stages etc.
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