Segmentation & Personalization

Micro Segmentation

Mautic's segmentation, you can create multiple micro-segments to deliver personalized messages various prospects at various stages of consideration / engagement. Collect as much data as you want with website tracking, progressive profiling and API integration. Once you got that data in Mautic, there is no limit how you can slice the data to achieve perfect segmentation.

Personalization

Once you got perfect segmentation, combine that with A/B testing to deliver perfectly personalized messaging through Campaign Automation.

Performance Measurement

Measure effectiveness of your marketing and messaging by segment. A/B testing, optimization - rinse, repeat to increase your growth. Your segmentation is integrated into all of your marketing automation within Mautic.